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Avery Gilbert is a self-described "smell scientist" Dr. Gilbert's website and "sensory psychologist". Dr. Avery Gilbert's blog
In an interview with online fragrance magazine Sniffapalooza, Interview in Sniffapalooza Magazine Gilbert states that he was inspired to write What the Nose Knows when his science colleagues expressed enthusiasm for his tough review of Chandler Burr's The Emperor of Scent published in Nature Neuroscience in April 2003. article "The Emperor's new theory" Gilbert wrote that Burr's biography of geneticist and Perfumes: The Guide author Luca Turin was "giddy and overwrought ... a triumphalist account of an unproven alternate theory".
Gilbert founded the Cranial One Corporation, developing a rapid smell test—the Cranial I Quick Sniff—for use by physicians and consumer research companies. He sold the company in 2005. He previously founded Synesthetics, Inc., a multisensory research and consulting company specializing in the consumer impact of smell, co-authored the National Geographic Smell Survey, Link to National Geographic Smell Survey served as President of the Sense of Smell Institute, VP for Sensory Psychology at Givaudan Roure Fragrances, VP of sensory research for DigiScents (which shut down in 2001 due to lack of additional funding—the company had invested $20 million to develop technology to provide the sense of smell to the Internet, including investments from Givaudan and Quest International).
Gilbert was the subject of a recent Podcast by the New York Academy of Sciences.http://www.nyas.org/snc/podcastdetail.asp?id=1841 Katie Puckrik video-interviewed Avery Gilbert for her website, 'Katie Puckrik Smells'.
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